
Clothing that's meant for everybody.
Simple, affordable fashion, created through craftsmanship, design and honesty.
ART IN OUR DNA
A few years ago, when the germ of this project first sprouted in my mind, I was appalled (and still am) by the T-Shirts we could get in the nearby shops. To start with, design was virtually absent and what design there was, was not innovative or illustrative in any way...
HOW ARE WE DIFFERENT?

We use water-based paints, which are safe to the skin, unlike oil-based colours, which may be harmful on prolonged exposure

Every fabric is tested before production to make sure that quality is never compromised

Hand made, right from the start, with the prints made using a process called silkscreen printing

Our fit is a unique blend of styles that ensures that different body types can feel comfortable wearing it. We call it the 'Sub' fit
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